Here’s what journalists are saying about coaching…

“Using [coaching] instead of sending executives and managers to seminars two or three times a year can be more beneficial to ongoing career development, not to mention less expensive…”
— PC Week

“Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them. Clients say coaching brings out their best by helping them focus, break down tasks and clarify their values.”
— Fortune Magazine

“The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.”
— Harvard Business Review

“Recent studies show business coaching and executive coaching to be the most effective means for achieving sustainable growth, change and development in the individual, group and organization.”
— HR Monthly

“Companies offer coaching as a prerequisite to proven managers, in the understanding that everyone has blind spots and can benefit from a detached observer.”
— New York Times

“Coaching is having a dedicated mentor; it’s getting knowledgeable support and encouragement and a new way of looking at things when you need it.”
— Executive Female Magazine

“Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings.”
— Investor’s Business Daily

“The benefits of coaching appear to win over even the most cynical clients within just a few weeks.”
— Industry Week

“A coach may be the guardian angel you need to rev up your career.”
— Money Magazine

“A major benefit of coaching is having someone who helps you see your strengths and weaknesses and uses them to accomplish your goals.”
— Minneapolis Star-Tribune

“Coaching takes a holistic view of the individual: work, corporate values, personal needs and career development are made to work in synergy, not against one another.”
— British Journal of Administrative Management

“If you want to build your business and at the same time have a rewarding personal life, you call a coach.”
— Denver Post

“A personal coach can help you by getting you to spell out what it is that you really want and then working with you to make the changes that actually enable you to get there.”
— The Vancouver Province